Lionel Messi may be about to lose an MLS record to Son Heung-min, with the South Korean sparking a shirt sales boom on the back of his LAFC transfer.

Argentine GOAT moved to U.S. in 2023South Korean forward now in CaliforniaKits selling out fast as ticket prices soarFollow GOAL on WhatsApp! 🟢📱WHAT HAPPENED?

After a decade of loyal service at Premier League side Tottenham, which ended with the club’s 17-year wait for major silverware coming to a close in the 2025 Europa League final, Son has decided to go chasing the American dream.

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He has trodden a similar path to eight-time Ballon d’Or winner Messi, who linked up with Inter Miami in the summer of 2023. He has captured the imagination of supporters in the United States and around the world.

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Front Office Sports claim that 500,000 ‘Messi 10’ jerseys were sold in the month immediately after his move to Florida. Son now sits second on that list, with it claimed that he could “surpass Messi’s figures” with 1.5 million – including more than 300,000 Koreans – living in LA County.

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As reported by the , Son is also rivalling Messi in the ticket price stakes. Entrance passes change hands for inflated fees whenever the Argentine GOAT is in town, with it revealed that Son’s presence at LAFC has seen tickets for their clash with San Diego FC on September 1 soar from $300 towards $1,500.